1940s Shirt-Waister Dress - Spring Parade
And so, the Spring Parade begins…
The shirt-waister - a cornerstone of 1940s style.
Born of wartime ingenuity and enduring good taste, it’s the dress that carried women through their days. Now in a fresh limited-edition print 'Spring Parade', ready to do the very same… beautifully, and with ease.
'Spring Parade' is an authentic floral print taken from an original. Soft coral pink, butter yellow, powder blue, and rich berry / aubergine tones, set against a warm cream base. Delicate blooms evoke 1930s–1940s femininity, with a fresh yet softly muted palette perfect for spring and summer dressing.
It is practical, demure, elegant and classy - all the hallmarks of the 1940s. This dress has been designed to be as authentic as possible and is based on original patterns and photographs.
For classic 1940s demure dressing - this style buttons right up to the top via button and loop or can be more worn more open. Buttons are a fabulous reproduction of an original 1930s button and have an art deco feel to them. Dress has classic iconic shoulder yoke with gathers above bust that fall nicely into tucks into waistline. Cinch further with sash belt.
This new style has no zip - similar to many originals it buttons below the waist instead. There's plenty of flare in the skirt but still very close to CC41 fabric usage.
Lastly - create the classic 1940s wartime silhouette - we've added a little pad into the shoulder.
1940s Shirt Waister features include:-
- iconic gathers into a low shoulder yoke at front and back
- tucks at the bottom of blouse into waist seam (gives plenty of room for movement)
- authentic style collar which can be buttoned right to the top or left open
- reproduction 1930s buttons
- sash belt to nip in at the waist
- shoulder pads
This dress is a must have for any 1940s enthusiast. See our post all about it here
Made in Yorkshire, England
Fabric: 100% Rayon/Viscose an authentic feel rayon crepe and behaves like a vintage fabric but does crease.
Washing instructions: cool hand wash or dry clean as some shrinkage may occur
Length from natural waist: approx 26 inches
Both models are 5'5" tall
And so, the Spring Parade begins…
The shirt-waister - a cornerstone of 1940s style.
Born of wartime ingenuity and enduring good taste, it’s the dress that carried women through their days. Now in a fresh limited-edition print 'Spring Parade', ready to do the very same… beautifully, and with ease.
'Spring Parade' is an authentic floral print taken from an original. Soft coral pink, butter yellow, powder blue, and rich berry / aubergine tones, set against a warm cream base. Delicate blooms evoke 1930s–1940s femininity, with a fresh yet softly muted palette perfect for spring and summer dressing.
It is practical, demure, elegant and classy - all the hallmarks of the 1940s. This dress has been designed to be as authentic as possible and is based on original patterns and photographs.
For classic 1940s demure dressing - this style buttons right up to the top via button and loop or can be more worn more open. Buttons are a fabulous reproduction of an original 1930s button and have an art deco feel to them. Dress has classic iconic shoulder yoke with gathers above bust that fall nicely into tucks into waistline. Cinch further with sash belt.
This new style has no zip - similar to many originals it buttons below the waist instead. There's plenty of flare in the skirt but still very close to CC41 fabric usage.
Lastly - create the classic 1940s wartime silhouette - we've added a little pad into the shoulder.
1940s Shirt Waister features include:-
- iconic gathers into a low shoulder yoke at front and back
- tucks at the bottom of blouse into waist seam (gives plenty of room for movement)
- authentic style collar which can be buttoned right to the top or left open
- reproduction 1930s buttons
- sash belt to nip in at the waist
- shoulder pads
This dress is a must have for any 1940s enthusiast. See our post all about it here
Made in Yorkshire, England
Fabric: 100% Rayon/Viscose an authentic feel rayon crepe and behaves like a vintage fabric but does crease.
Washing instructions: cool hand wash or dry clean as some shrinkage may occur
Length from natural waist: approx 26 inches
Both models are 5'5" tall
| SIZE | BUST | WAIST | HIPS |
|---|---|---|---|
| 6* | 79cm 31" |
61cm 24" |
84cm 33" |
| 8 | 84cm 33" |
66cm 26" |
89cm 35" |
| 10 | 89cm 35" |
71cm 28" |
94cm 37" |
| 12 | 94cm 37" |
76cm 30" |
99cm 39" |
| 14 | 99cm 39" |
81cm 32" |
104cm 41" |
| 16 | 104cm 41" |
86.5cm 34" |
110cm 43" |
| 18 | 110cm 43" |
91.5cm 36" |
116cm 45.5" |
| 20* | to 117cm to 46" |
to 97cm to 39" |
123cm 48" |
| 22* | to 124cm to 49" |
to 104cm to 42.5" |
130cm 51" |
| 24* | to 131cm to 51.5" |
to 110cm to 44" |
137cm 54" |
| 26* | to 138cm to 54" |
to 117cm to 46" |
144cm 57" |
Delivery
Enjoy free delivery on orders over £150.
For orders under £150, UK standard delivery is 2 to 4 working days — £4.50 EU standard delivery is 3 to 6 working days — £15 USA standard delivery is 3 to 6 working days — £20 International standard delivery is 5 to 10 working days — £20
Need it a little sooner? Express delivery is available.
A little note on duties: any applicable import taxes are calculated and added at checkout. We ship DDP (Delivered Duty Paid), which means we take care of everything on your behalf — your parcel passes straight through customs and arrives at your door with nothing more to do.
A little note on duties: any applicable import duties are calculated and added at checkout. We ship DDP (Delivered Duty Paid), which means we take care of everything on your behalf — your parcel passes straight through customs and arrives at your door with nothing more to do.
A little note on duties: import duties or taxes may be applied by your country's customs authority when your order arrives. We'd recommend checking your local customs guidelines before ordering if you're unsure — we'd hate for any surprises to take the shine off your new piece.
Returns
We offer a 30 day return window, just in case your piece isn't quite the one.
For all the finer details, you can visit our Delivery & Returns page.
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